How to Choose a Good Menu Item Name

The link name does not have to be the same as the title of the content item. Now, Search Engine Optimization (SEO) wisdom tells us that the anchor text of a link, the actual words visible in the menu item are very important to achieve a good search engine rank position (SERP) with that key phrase. An example for showing what not to do. It would be pointless to try and achieve SERP for the phrase “about us”. If my website sold widgets, then it would make more sense to have a link that said “About our Widgets.” Then at least I get Google points for having “widgets” in the link. For the most benefit, the title of the page I am linking to should also have the keyword phrase/anchor text in some version, perhaps “About Widget Inc, your quality supplier for Widgets”.

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